Daily Jots

“VICTORIA Beckham has split with trendy designers Rock and Republic – to go it alone with her own jeans firm.

The Californian-based firm signed a £250,000 deal with Posh in September 2004 but will no longer produce the former Spice Girl’s VB range.

Instead Victoria, 32, will launch her own range of jeans under her and 31-year-old husband David’s VDB label – the new cornerstone of Brand Beckham – early next year. ”

When I first read about this, the first thing I thought about was loyalty. Doesn’t that exist any longer for celebrities? Are they quite content to let people help them and then show them the door when they are no longer needed? And then I read this…

A source said: “They believe R&R are an internationally-recognised brand and they don’t need Victoria. She helped them shift a lot of jeans but they’re happy to part company.”

It sounds as if Rock and Republic is doing the same thing. She helped them to build up there name and now they don’t need her?? It’s kind of sad to think that loyalty has gone out the window, but maybe that is how the business world works, I don’t know?? I do hope that we don’t see that happening in the “real world” if you can call the life of a regular person… the “real world”. Sometimes I don’t know anymore.

Source

Comments Off